NIGEL SIMPKISS DIRECTS 'DESIGN IN A NEW LIGHT' FOR JAGUAR

Using ultraviolet paint droplets to sculpt the features and design lines of the new Jaguar F-PACE, 76 Director Nigel Simpkiss goes above and beyond in capturing the beauty of Jaguar’s new car. 

Nick Hearne, Global CD notes: 

'Never work with'… will be now be succeeded with 'liquids and blacklight', instead of 'children and animals'. This was a tough, technical shoot to highlight the award-winning design lines of the F-PACE. But when we heard that Ian Callum, the Director of Design from Jaguar, loved the film we knew it had been worth pushing for something this visually spectacular. This film is a great celebration of the Jaguar F-PACE's double-accolade of World Car of the Year 2017 and World Car Design of the Year 2017. The best possible start for Jaguar’s entry into the SUV market.'

Clent: Jaguar Land Rover
Global Head of Digital Marketing: Dominic Chambers
Global Head of Digital Marketing, Jaguar: Andy Parker
Global Digital & Social Media Manager: Laura Hopes
External Event Supervisor: Martin Bewell
External Design Manager: Paven Patel

Creative Agency: Spark44 
CCO: Brian Fraser 
Global CD: Nick Hearne
Business Director: Nick Dobson 
Account Director: Natalie Coomer 
Global Social Account Manager: Gabrielle Dimery
TV Producer: Angus Elliott/Ollie Creamer/Roz Prentice
Assistant Producer: Slavica Delevic

Film Production: 76Ltd 
Director: Nigel Simpkiss 
MD: Mark Murrell 
Executive Producer: Phil Barnes 
DOP: Paul O’Callaghan 
Production Manager: Zoe A’Court 
Production Assistant: Sorcha O’Sullivan 
1st AD: Simon Ashen 
SFX: The Machine Shop 
Gaffer: Steve Read 
Location Manager: Simon Hassard 
Editor: Ben Harrex @ Final Cut 
Offline Producer: Frankie Elster 
Post Production: Belinda Grew @ Absolute Post 
VFX: Zdravko Stoitchkov (2D Lead) 
Colourist: Matt Turner 
3D VFX: Kevin Sherherd/Aaron Masih/James Coore 
Sound Designer: Patch Rowland 
Music: ‘Lascia ch’io pianga’ composed by George Frideric Handel

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