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Alan Friel

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Main Reel Featured Reel Short Film Reel Kids Reel Animals Reel Food Reel
Musical Instruments

Musical Instruments

Cow & Gate
Delivering Delights

Delivering Delights

Bakers
Souffle

Souffle

Iceland
The Power of Frozen - Croissant

The Power of Frozen - Croissant

Iceland
Dessert Lovers

Dessert Lovers

Asda
Luck Factory

Luck Factory

Alan Friel
The Power of Frozen - Meat

The Power of Frozen - Meat

Iceland
The Power of Frozen - Fish

The Power of Frozen - Fish

Iceland
Autumn Fish

Autumn Fish

Iceland
Asda - Gingerbread Men

Asda - Gingerbread Men

Crumpet

Crumpet

Asda
I C THRU YOU

I C THRU YOU

Metals
Pizza

Pizza

Iceland
SOPHIE AT THE RACES

SOPHIE AT THE RACES

Alan Friel
Cheese

Cheese

Asda

Alan grew up by the sea in a windswept, picturesque village, packed with mad and colourful characters in the west of Ireland. 

 This setting cultivated a true understanding of different types of people and helped to feed into the unmissable warmth and richness of his work. 

 After starting out his career as a fine artist, Alan quickly realised that Film was where his passions lay. During his studies in Dublin and The Royal College, he turned his hand to making atmospheric and beautiful films.  

His strong recent selection of Morrison’s and ASDA work for DLKW Lowe and VCCP illustrate his natural flair for food and performance and a meticulous eye for fine detail.


As a natural storyteller, Alan also pours his talents into making short films and developing feature scripts. In this way, he threads together his mastery of capturing natural performances of everyday people in real settings, with the classic warmth and lyrical quality that characterises all his work.

Alan is developing a number of feature projects and his short film ‘Sophie At The Races’ recently won the Best Actress award at The European Independent Film Festival and the Best Screenplay award at the Corona Fastnet Film Festival.

His two award-winning short films, ‘The Wind’ and ‘Snow’, carry a timeless innocence and warmth, both examples of visual storytelling at its most beguiling. Richly textured and heavily atmospheric, they evoke an almost fairy-tale sense of time and place.

The start of 2017 saw Alan shooting a new comedy campaign for Bakers as well as completing his latest short film 'Cake' starring Maxine Peake and Letitia Wright. ‘Cake’ was completed in February 2017, followed by an intimate premiere screening at Soho House to a great response, and has recently won the Best International Short Film under 15mins at the Kinsale Shark Awards 2017, along with numerous official selections from Raindance, Galway Film, Encounters, as well as becoming an official BAFTA entrant.

Since then in 2018 he has been busy shooting numerous commercials amongst which have been films for Friskies and Clic Sargent for Morrisons. 

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