Andy began his career by directing TV documentaries for the BBC and Channel 4 before moving into fiction, directing two award-winning short comedy films for the BFI and Film London. Andy then broke into advertising and began to carve a name for himself as a director of stylish, witty commercials with a particular talent for creating big, cinematic productions.
With an ability to capture the essence of iconic films and to parody them to humorous effect, Andy's work has become the benchmark for pastiche advertising. His highlights are the well-known Deer Hunter spoof for Revels and ‘Chitty Chitty Bang Bang’ for the DVLA for which he won an APG and FAB Gold, and a British Arrows Craft Award respectively.
Always relishing the opportunity to run with and develop a great idea, Andy has thrived across a range of other genres. From his observational 'event' ads for E.On and Honda, to his entertaining vignette-style films for the likes of Coca-Cola and MBF, to quirky song and dance numbers for Smiths Crisps and KFC, to intimate domestic scenes for Bonne Maman and Frylight, Andy has managed to elevate a raft of projects with his droll, savvy, cinematic sensibilities.
Recently, Andy directed an epic World Cup ad for The Sun featuring a riotous, impromptu game of football that takes place in an office. This spot was voted by David Reviews’ “Craft Works” panel as the best World Cup ad of 2018, beating Nike, Adidas and Beats.
Outside of commercials, Andy is also the creator of a highly unusual web series called The MUTE Series, in which each deadpan episode is made according to three rules: RULE 1 no dialogue RULE 2 no camera moves RULE 3 only one shot. The series has won several awards, including a coveted Vimeo Staff Pick. Apar.TV said: “This series has understood what the post-aesthetic treatment of the 21st century is going to be.”