Andy began his career by directing TV documentaries for the BBC and Channel 4 before moving into fiction, directing two award-winning short comedy films for the BFI and Film London. He then broke into advertising and began to carve a name for himself as a director of stylish, witty commercials with a particular talent for creating ambitious, cinematic productions.
With an ability to capture the essence of iconic films and to parody them to humorous effect, Andy's work has become the benchmark for pastiche advertising. His highlights are the well-known Deer Hunter spoof for Revels and ‘Chitty Chitty Bang Bang’ for the DVLA for which he won an APG and FAB Gold, and a British Arrows Craft Award respectively.
More recently, Andy directed an epic World Cup ad for The Sun featuring a riotous, impromptu game of football that takes place in an office. This spot won Best World Cup football ad at Craftworks, a Kinsale Shark Award and the World Sports Commercial of the Year Award at the Sportel Awards in Monaco, under the patronage of Prince Albert of Monaco.
Outside of commercials, Andy is also the creator of a highly unusual web series called The MUTE Series, in which each deadpan episode is made according to three rules: RULE 1 no dialogue, RULE 2 no camera moves, RULE 3 no editing. The series has won several awards, including a coveted Vimeo Staff Pick. Apar.TV said: “This series has understood what the post-aesthetic treatment of the 21st century is going to be.”